I’ve been reading a lot of new stuff about relationship marketing and telling a story. There seems to be some controversy on this issue. I read some articles that suggest this is just a fad and will fall by the wayside, but some other compelling articles that suggest that telling a story and creating an emotional connection is a great way to get readers, followers, clients, and sell products or services.
I think whatever title you put on it, storytelling is as old as humankind, and has always been an effective means of connecting with each other and thus selling something. Whether it’s intention is simply to create a relationship, teach something, or to sell a product or service, storytelling has always been around and will always be around. The question is: Will small businesses reach out and take advantage of it and how effectively will they do it?
Personally, I struggle with telling my story in connection with my business without feeling vulnerable, and I think that’s probably the case for some of you. So tell me… are you sticking to data, are you trying to tell a story, or are you using a combination of both formula’s? Is this effective for you? Tell us about what you are doing and how it works for you in the comments below.
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