LinkedIn Is Reaching Out To A Younger Audience

LinkedIn recently began to reach out to the 13+ age group, as well as launched University Pages, all in the hopes of encouraging the younger generation at focusing on future potential college and career opportunities.

Gaining ground with the 13+ group might be challenging in the efforts of getting them to focus on college and career paths, but if this concept is harnessed properly and they can meet each age group at it’s level then it just might be successful. I think the idea is wonderful in concept and I cannot wait to see how this portion of it comes to fruition. As parents, educators, mentors, and employers of the teen generation, we have an opportunity to drive our teens social media focus in a more positive direction that can actually help them with their college and career choices.

University Pages has already kicked off, and looks promising as some 200 universities have pages already. If you check out Princeton’s page (click on “show more”), it immediately gives you some stats about where Alumni work, what they do, and then there is of course their website and contact information, whether or not the institution is private or not, tuition, and more. Of course there is the opportunity for community engagement with posts and comments, just like other LinkedIn pages.

All in all, I’d say LinkedIn’s newest and upcoming improvements are very promising, and I am looking forward to seeing them unfold.

What are your thoughts on LinkedIn’s newest updates? Tell us below in the comments.

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