How do I personalize my communications with potential clients if I know nothing about them?
Now that is a great question and here is what I do. I drop in a small piece of my own personal information. I might say something like…
Hello Kathy! Hope you are doing well. The kids and I are having a fantastic summer and starting to enjoy the fruits of our garden. Don’t you just love fresh fruits and veggies from your very own garden?
Then I would go into the rest of the email depending on what I want to address in it. Of course, you will want to tailor this to fit your needs and your personality. The idea is to get them to engage with you. From there you will begin to learn a little about them and they will learn a little about you. It becomes more personal and they will feel more apt to trust you and connect with you.
People like a personal touch. Keep it light and do not give too much information. Try to picture the person with whom you are connecting.
- Is this person a woman or man?
- What type of work do they do?
If you have not done so already, visit their website(s), blog(s), and other social media networks they may belong to. Especially pick out a few things from their personal spaces as these places will give you more insight into who the person is.
Take your cues from whatever information you can gather and do your best to draw them out without becoming annoying.
Do you have any thoughts or ideas on this article? Do you have a plan in place for turning prospects into clients? I would love to hear from you so please send us your comments below and don’t forget to include the title of this article in your comments. Thanks, Rhonda