We all know that social media is hot. You probably also know that there are a ton of platforms: Twitter, Facebook, LinkedIn, Pinterest, Google Plus, and finally Instagram. How does a small business owner keep up with them all and better yet can any small business owner use all those platforms?
The truth is it is very difficult to keep up with all social media platforms. In fact, it is best to pick one to three platforms and stick with them to see if you see growth or not before trying others. However, if you’re wondering if Instagram will work for you consider the following:
- The number of Instagram daily users is more than 75 million.
- 20% of US online adult females use Instagram.
- 15% of US online adult males use Instagram.
The numbers are there. Instagram offers a live, captive audience, but will it benefit your small business?
Let’s think about this for a moment, you have the opportunity to potentially have up to 75 million sets of eyeballs on information referring them to your small business. Sounds like a no-brainer to me!
So, what if your business does NOT sell a physical product, which you can take a picture of linking back to your website or referring them to you physical store. Well, here’s a few ideas: Tweet This!
- Post images of your brand linking back to your website.
- Post images of quotes that are industry related.
- Post images of your team in action on the job!
- Use industry related hashtags to show up in the streams of those searching for them!
- Create a contest on Instagram. Getting your customers involved.
As you can see it is important when using Instagram or any other social media platform to get creative. Sometimes it requires thinking outside the box to potentially use any of the social media platforms to your best benefit, but it can definitely be worth it.
Instagram is a platform where creativity can definitely pay off. And like any social media platform it is important to build your profile around your brand so that you are easily recognizable and stand out from other users.
Don’t be afraid to follow other small businesses in your industry and learn from them. There’s nothing wrong with doing so and you never know what you might see. You can find them commonly using hashtag searches.
Whatever you do, don’t just shake your head and decide Instagram isn’t for your business before you give it a try. You will never know the potential you are missing if you don’t try. You might just take your business to the next level.