Email Marketing Is A Cost of Doing Business
Email Marketing, SEO, blogging these are all buzz words used in the internet marketing world to do just that: market and promote your products and/or services via your website. And as Rhonda has previously stated you can essentially market your business for free. But you maybe thinking: why should I care about this? I am way to busy to sit at my computer and type my way to marketing and promotion heaven. You may be thinking this is all too confusing and how can email marketing make me money. At the end of the day that is the name of the game: revenue & profits. So let’s start with defining what email marketing is, why you should care and how you can get the most bang for your buck.
What Is Email Marketing?
According to Entrepreneur.com email marketing is marketing done “via email usually through the use of sales letters or customer newsletters”. Well that seems simple and easy to understand. But it still doesn’t get to the meat of the matter which is, what is the purpose of email marketing? Webopedia states that it is“used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers.”
Why Should You Care?
Email marketing has a direct impact on helping to increase revenue. That is the plain truth. According to a list of the 25 Mind Email Marketing Stats listed on Salesforce.com “For every $1 spent, $44.25 is the average return on your email marketing investment.” That is almost a 50% return for every $1 spent on email marketing. But as we are all painfully aware of there is one major issue small business owners face when it comes to marketing: a limited budget. The other major roadblock according to Webopedia is that “small businesses are slow to adopt email marketing practices due to time constraints.” Well SME’s are lucky because email marketing falls under the “cost effective” marketing umbrella. And we at Rhonda’s Virtual Office can assist you with managing your email marketing efforts.
How Can You Get The Most Bang For Your Buck?
There are many ways to get the most bang for your buck when you do email marketing. It all starts with people opening your email and actually clicking through it to arrive at your site and then if the message you are sending is targeted it should result in a purchase of your service and/or product. We provide customized web solutions to assist you in building meaningful and profitable relationships with your customers.
Email marketing can make you money if you invest the time and resources to make that happen. Your competitors are using this cost effective tool to their advantage. Let us help you gain a competitive edge and create raving fans for your business.